Director as Coach

Module 1 - The Start: Engaging the Client (two days)

• Who are you as a director and leader?
• How can coaching help you as a Director?
• Develop an understanding of  the importance, and the practice, of contracting with ‘client’, coach and sponsor
• Study key coaching frameworks and models to clarify goals and objectives for coaching
• Enhance your listening and questioning skills in practice sessions with direct feedback
• Start to develop your own personal, unique, coaching framework
• Clarify your understanding of ethical guidelines and professional standards
• Establish coaching relationships with fellow director participants to promote coaching practice
• Understand how you are going to bring what you are learning on the programme to practical use in your work whether as executive director, non-executive director or coach
• Learn from a leader in the field of executive coaching theory and practice. John Leary-Joyce, the founder and CEO of AoEC,  will speak on, and demonstrate, the power of advanced coaching techniques in  Board level situations

Module 2 - Deepening the Understanding (two days)

• Learn how to utilise consulting skills in a coaching context at Board and senior management level
• Utilise systems thinking to understand coaching in the organisational context
• Assess your ‘clients’ developmental and emotional needs
• Clarify the ethical and professional boundaries of your personal coaching practice
• Explore the nature of personal and professional change
• Understand that in a business environment coaching will not always be the  appropriate approach
• Learn from the CEO of a major commercial company who is also a trained Executive Coach. Clayton Witter, the CEO of BEKO UK will discuss the relevance, utility and practical application of coaching for those operating at Board level

Module 3 - Review and Closure (two days)

• Understand how your own experience of organisations influences your approach
• Discuss and practice coaching on a variety of frequent business issues such as:
  • alignment of goals between individuals, teams and organisation
  • career transition
  • overcoming poor or ineffective relationships with colleagues
  • effective action planning
• Recognise that coaching in a business environment is a ‘way of life’ and that coaching will not always happen in structured coaching sessions
• Practice coaching in unconventional situations
• Provide organisational feedback in a way that respects the confidentiality of the client
• Manage the ‘psychology of endings’, providing healthy closure for the client, coach  and sponsor
• Plan how to take your coaching learning back into your board level work and to further develop your coaching capability
• Learn from a leader in the field of executive coaching theory and practice or an established Board Level coach (all three modules will include an invited guest speaker on the evening of the first day)

Assessment is via a combination of continuous assessment throughout the programme coupled with a formal Assessment Day following completion of the third module. Successful completion of the Assessment Day leads to comprehensive accreditation with the leading coaching accreditation bodies.

Assessment process

• completion of the three modules + Assessment Day in sequence on a single programme
• an individual coaching tutorial after each module, to embed the personal learning and experience the process of being coached
• three peer coaching practice sessions to utilise and extend the skills learned on the workshops
• a short reflective essay after each module
• successful participation in and completion of the work for the Assessment Day, assessment, closure and ongoing development
• presentation of your unique and developing coaching framework and model
• submission of a written copy of your coaching framework
• reflective essay on your personal learning journey
• live demonstration of your coaching
• recommendation for ongoing study

Accreditation

Successful completion of the Assessment Day will lead to award of the AoEC Diploma in Intermediate Executive Coaching:

EMCC Qualification

Intermediate - Level 5
Equivalent to UG degree / NVQ 5

ICF Qualification

ACSTH (Accredited Coach Specific Training Hours).
Represents 43 Coach Specific Training Hours (CSTH) towards the minimums required by ICF when applying by Portfolio Method for individual coach accreditation for ACC (Associate Certified Coach), PCC (Professional Certified Coach) or MCC (Master Certified Coach).

Association for Coaching

AC recognised course

Core Faculty

Peter Wilson

Peter is a consultant, facilitator, qualified executive coach and has served as a Director of an SME. He has over fifteen years experience working with FTSE 100 companies, particularly those in the supply chain and technology sectors, such as Nestle and BSkyB respectively.

Prior to becoming a coach, a successful career facilitating UK trade interests at the United Nations has given Peter a unique insight into working with major governmental and non-governmental bodies.

A Masters degree in International Policy has augmented Peter’s understanding and experience of continuous business change and human diversity.

This, linked with his coaching and facilitation background, has given him a passion to enable senior executives to better understand themselves, thus equipping them for change.

Peter is a member of the faculty for The Academy of Executive Coaching and is Director of their Intermediate Diploma in Executive Coaching. He has a Diploma in Advanced Executive Coaching and is a professional accredited coach with the Academy.

Monica Ambrosini

Monica is a facilitator, coach and consultant. She has served as a Director of leading companies in the FMCG and as a consultant for multinational groups and entrepreneurs, in Italy and in Europe, for about twenty years. She has been Chief Financial Officer for Duracell and Masterfoods Italy.

Monica holds a Master of Science in Business & Administration from the University Luigi Bocconi of Milan and a Bachelor of Arts in Psychology at the University La Cattolica of Milan. She completed the Program for Executive Development at the Institute for Management Development in Lausanne (Switzerland).

Monica integrated her solid and deep business experience, developed by covering different roles in a variety of sectors, with psychological background and a considerable sensitivity to the individuals. Thanks to her insights and support, clients gain a deeper sense of purpose and learn how to apply their talents to the business environment.

Monica is an ICF-certified executive coach, graduated by the Academy of Executive Coaching. She is qualified MBTI Step I and Step II and a Dolquest Practitioner.

Support Faculty

John Leary-Joyce

John is founder and CEO of the AoEC, one of Europe’s most successful coach training companies. John was formerly Managing Director of a training company for 10 years growing it fourfold in that period. His early career was in clinical psychology before moving into organisational roles and later management consulting. He has the IoD Directors Diploma, an MA in Executive Coaching and combined with his entrepreneurial spirit he now also coaches directors to build an effective board, find their competitive edge, vision and direction.

Torrie Smith

Torrie has been a Director, or Managing Director of some ten companies over the last thirty five years and has also served on a number of Charitable Boards including as Deputy Chairman. His roles have included a divisional MD’s role in WS Atkins, now Atkins Plc, and seventeen years as a director of PricewaterhouseCoopers, formerly Coopers and Lybrand. He has built, or turned around, five different businesses over his career. He originally trained as a mechanical and agricultural engineer.

Having run the London Executive Search team for Coopers and Lybrand’s clients for some twelve years followed by re-building and running a successful interim management practice for the firm, which became one of the market leaders, Torrie is absolutely clear that the top management of organisations are crucial to success of the organisation. 

Building on a broad business base Torrie has become an expert in Board level executive recruitment, interim management, teams and team building. More recently Torrie has developed a keen interest in the contribution that executive coaching can make for both executive and non-executive directors. Torrie has completed an intensive, specialist Board level, postgraduate certificate coach training programme and is just completing the AoEC Advanced Coach Training Programme.
 

Richard Clarke

Richard has been operating at Director level for the last 14 years. This has included Director of Consulting at PricewaterhouseCoopers, Executive Vice President of a Global CRM consultancy, Managing Director of ACTIONCoach and Managing Director of the AoEC Corporate. Richard has a broad business experience across many industries, including FTSE and Fortune 100 companies, small private businesses and the public sector.

Richard’s experience and curiosity has led him into a study of high-performance and how talent is developed within the Corporate World. This has resulted in operation as a leadership coach working with talent programmes and senior executives.

In addition to operating as a leadership and executive coach Richard has acquired and sold several businesses. His practical experience has been complimented by in-depth study – an Advanced Practical Diploma in Executive Coaching, an MBA, and a Diploma in Marketing. Originally trained at Imperial College as a Civil Engineer and initial spells in engineering consultancy and project management he started the development of his management and leadership skills through Sandhurst and as an officer with the Royal Engineers.